🔒 Confidential Investor Proposal

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Confidential · Investor Draft

TradePulse

Pakistan’s first AI-powered trade compliance & agent marketplace

Founder: Abdullah Abdul Rehman – Sr. Software Engineer & Trade Tech Architect

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The Problem We Solve

⚠️
The hidden cost of manual trade compliance

Pakistani SMEs waste 5–10 hours per shipment manually hunting HS codes, deciphering FBR SROs, and compiling compliance documents. A single wrong HS code can trigger reassessments, fines, and port demurrage exceeding PKR 100,000 per container‑day. With thousands of exporters, this adds up to billions in lost productivity and penalties annually.

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Fragmented, unreliable market

No unified platform exists. Exporters rely on PDFs, spreadsheets, WhatsApp groups, and unverified agents – leading to missed SRO updates, rejected shipments, and missed FTA benefits. Customs agents lose leads and are unable to build a verified reputation.

Our Solution

TradePulse combines instant tariff lookup, AI‑powered SRO analysis, compliance checklists, and a verified agent marketplace – all in one SaaS platform. Real‑time alerts keep exporters ahead of regulatory changes, and the marketplace connects them with vetted customs agents.

Tariff engine
220+ HS codes, duty rates for 5 markets + landed cost calculator.
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SRO alerts
Upload FBR PDF → AI summary, real‑time dashboard & email alerts.
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Agent marketplace
Verified agents, lead management, ratings & reviews.
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Compliance checklists
Country‑specific documents for UK, UAE, Saudi, China, USA.
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AI Assistant
Chatbot trained on trade regulations – step‑by‑step reasoning.
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Analytics & watchlist
Dashboard, usage charts, HS code watchlist, notification bell.

Market Size & User Potential

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$30B+

Pakistan’s total annual exports (textile, leather, rice, surgical, sports goods).

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50,000+

Registered SME exporters – primary target for free/pro conversion.

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1,500+

Licensed customs clearing agents – high‑value agent plan subscribers.

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95%

of trade compliance currently done manually (spreadsheets, PDFs, WhatsApp).

Projected Monthly Recurring Revenue (Year 2 – medium adoption)
PKR 1.2M
Pro subscriptions (800 users)
PKR 0.8M
Agent subscriptions (250 agents)
PKR 0.6M
B2B / API (20 clients)
PKR 2.6M
Total Monthly MRR

Numbers based on: Pro PKR 1,499, Agent PKR 2,999, API base PKR 25,000. Conservative – actual growth may exceed.

Key Features & Benefits

Instant Tariff Lookup
Search by HS code or product description. See duty rates for 5 major destinations and landed cost breakdown.
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AI SRO Analyser
Upload any FBR PDF notification → AI extracts SRO number, effective date, affected HS codes, and plain‑English business impact summary.
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24/7 AI Assistant
Get instant answers on classification, FTA rules, PSW filing, and general trade queries. Step‑by‑step reasoning.
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Dynamic Compliance Checklists
Country‑specific document requirements – no more guesswork.
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Verified Agent Marketplace
Connect with vetted customs agents by city, specialisation, rating. Send enquiries, receive quotes, manage leads.
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Professional PDF Reports
Generate brand‑ready compliance reports with disclaimer – share with buyers, banks, or customs.
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Real‑time Notifications
Email and in‑app alerts for SRO updates, watchlist changes, lead responses.
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B2B API Access
Integrate TradePulse data directly into ERP systems. Usage‑based pricing, enterprise ready.

Who Benefits from TradePulse

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B2C – Individual Exporters / Importers
  • Free tier: 5 lookups/day, 3 compliance checks, 2 AI messages – acquire users
  • Pro tier: PKR 1,499/mo – unlimited core, SRO analyser, PDF reports, watchlist
  • Agent tier: PKR 2,999/mo – verified badge, lead inbox, priority search
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B2B – Enterprises, Trade Houses & Logistics Firms

Customisable plans with volume discounts, dedicated account manager, and full API access.
Enterprise contact: sales@tradepulse.pk

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API Key – For Developers & ERPs

Integrate TradePulse tariff lookup, compliance checks, and SRO alerts directly into your internal ERP or freight forwarding system. Pricing: PKR 25,000/mo base + usage tiers. Launching Q3 2026

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Clearing Agents (Marketplace Participants)

Agent plan gives verified badge, lead management dashboard, and appears in search results – increases visibility and trust with exporters.

Business Model – Hybrid SaaS

Subscription revenue
  • B2C Pro & Agent monthly/annually
  • B2B enterprise contracts (annual upfront)
PKR 3.2M

Projected Year 1 ARR (conservative)

API usage + transaction fees
  • API calls over monthly limit: pay‑per‑use
  • Marketplace lead fees (optional premium for agents)

Founder & Leadership

👨‍💻
Founder Abdullah Abdul Rehman – Founder & CEO
Sr. Software Engineer, Full‑Stack Architect. 10+ years experience building scalable enterprise systems. Deep domain knowledge of Pakistan customs, trade documentation, and FBR regulations. Built TradePulse MVP in 3 months.
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Co‑founder / Strategic Advisor (to be onboarded)
We are actively seeking a co‑founder with trade industry connections (former customs official, freight forwarding executive, or trade association leader). Open to equity arrangements for the right partner.
Open roles for Series A:
CTO, Head of Sales, Product Manager with SaaS experience.

Contact & Office

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Get in touch
📞 +92 315 1338323
✉️ contact.tradepulse.pk@gmail.com
🌐 www.tradepulse.pk (coming soon)
🏢 Korangi Crossing, Karachi, Sindh, Pakistan
Office Location (Satellite View)

Korangi Industrial Area – heart of Pakistan’s export hub.

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Let’s digitise Pakistan’s trade together

We invite angel investors, venture funds, and strategic partners to join our journey.

Request full pitch deck & demo →